YELLO

YELLO

Yello is an HR tech platform built for campus recruiters. Recruiters at Fortune 500 companies use Yello to source talent, manage on-site and digital recruitment events, schedule interviews, and manage their hiring workflows.

I absolutely loved my time at Yello. I joined the Customer Success team at Yello in 2015, when there were only about 30 employees. My CS role was far from standard; leadership gave me the autonomy to find projects that brought value to the organization, even if they didn’t fall under my title. My experience in CS gave me the foundations for my product career: empathizing with users, prioritizing user value, and celebrating intuitive user experiences.

projects

At Yello, I was responsible for the Interview product suite that scheduled 3 million interviews and powered over 1 million video interviews a year. The backbone of the product was a workflow automation solution that enabled customers to reduce their time to hire and improve candidate experience. I focused on a mix of new 0-1 development, and iterations of existing features.

Towards the end of my time at Yello, my scope was expaned to include candidate sourcing and recommendation features.

  • Automated the scheduling process to decrease the time to hire. Yello’s differentiator was helping recruiting teams schedule interviews requiring multiple interview panels per round.

    Primary KPIs: # of interviews scheduled, time to schedule

    Key info:

    • Used to schedule 3m+ interviews a year

    • $1.5m in 1st year sales

    • Initiated entry into a new market segment, totaling 30% of ARR after two years in the new segment

    My role:

    • Successfully pitched the latest product idea while still on the CS team

    • Led strategy & execution, collaborating with executives and all functions of the organization

    • Co-led a new business unit focused on the new market segment and successfully earned additional board funding

    • Established the first customer advisory board for easy user research

  • Offered seamless virtual recruitment experience through an integrated video platform. Recruiting teams could use Yello Video interviewing to synchronously connect with candidates asynchronously via recorded video prompts and responses.

    Primary KPIs: # of interviews per type, success rate

    Key info: 1m+ live video interview sessions per year

    My role:

    • My primary function was to ensure the feature was maintained and defects were prioritized while researching future 3rd party integrations

    • Managed an urgent cross-functional effort to identify & resolve a significant technical issue that drastically reduced the reliability of our service

    • Led the ideation and execution of 3rd party integrations like Google Meet, Microsoft Teams, and Zoom

  • Matched candidate profiles to job descriptions to help recruiters narrow down top talent. Offered recruitment teams the opportunity to discover nearly 100k new candidates from various 3rd party talent networks.

    Primary KPI: % of recommended candidates moved to the next step

    My role:

    • Strategized directly with the executive team to identify customer problems to solve and set product goals

    • Persuaded leadership and product teams to drastically reduce the scope of the initial iteration and increase the testing velocity

    • Worked closely with technical leads to complete integrations with three talent networks and to determine how to normalize data

    • Led research and experimentation activities, including discovery interviews, A/B testing, and usability testing

    • Launched closed beta, meeting targeted engagement and candidate selection metrics

  • Empowered internal teams and customers to understand key metrics.

    KPIs: report adoption rates by user type

    My role:

    • Defined end-to-end tracking to measure product usage

    • Implemented a program for Customer Success Managers to track customer usage and identify churn risks.

    • Defined all requirements for Pendo implementation

interview scheduling

Evolution

Yello’s core focus was on solving problems for university recruitment teams. With that, the initial scheduling feature was built to help recruiters schedule interviews at career fairs and on-campus events. Next, Yello expanded the scheduling functionality to handle 1:1 interviews or phone screens that might happen outside of on-campus recruitment.

In my role on the Customer Success team, I spent a lot of time digging into usage data and spent a lot of time interfacing directly with customers. I learned that customers needed more

Yello’s Interview Scheduling solution made hiring more efficient by helping hiring teams schedule interviews quickly. Initially, Yello focused on on-campus interviews. We excelled in event-based scheduling, where hiring teams might interview 100 candidates in a single day, and first-round screening interviews, where the candidate was automatically invited to schedule their interview after meeting specific criteria.

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